Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2161: Bending

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“I am praying to you because I know you will answer, O God. Bend down and listen as I pray.”

“Can’t we just bend the rules a little?”, asks the sales leader to the financial officer as the quarter ends.  Seems far-fetched that in today’s day and age this happens, but it still does. And it is that moment when the answer comes back that can change everything.  Sometimes when we are asked to bend something, it is not all bad as we do have to be flexible to adapt to change and new circumstances, but bending should be carefully considered to be sure that we aren’t bending what needs to stay rigid and if bent actually ends up breaking something more important.

I love that David asked God to bend down to hear his prayer because his request would not be included in our Bible had God not wanted us to know that when we request Him to bend towards us, that he will do so.  Our prayers are pleasing to God and allows Him to fulfill His promises to us.  So, let’s not be fearful, ashamed or hesitant to ask Him to bend closer and closer to us.

Also, thank you to all who reached out with their prayers and words of encouragement after yesterday’s post.  Patti is doing great and the “foreign object” that was surgically removed, well, it appears it was a bristle from a wire grill brush, which we have learned is not all that uncommon to be ingested.  Word of experience: throw the wire one away and go to nylon or the the metal springs that can’t detach. As they say, experience is expensive, so we can thank Patti for making the investment for the rest of us to learn.

Reference: Psalm 17:6 (New Living Translation)