Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2186: Thinking Over The Future

“Consequently, faith comes from hearing the message, and the message is heard through the word about Christ.”

Lots of people like to prognosticate and predict the future.  Few ever get it correct, but still we try as hard as we can see what the future will hold.  The New York Times recently did a fun little survey of their readers to see what they were excited about as it relates to the future of technology.  Here were the results:

FutureTech

 

 

 

 

 

As we plan and allocate our resources and time for the future, it’s important that we do our best to understand what our customers and consumers desire, but in most cases, the future has to be shown to people for them to say, “Yes, that is what I want”.  Perhaps, that is why so many of our gadgets and gizmos look a lot like those that were props in the science fiction comics, books and television of eons ago.  For people to see the future, it is trying to imagine something that they can’t yet see, and for all but a few, that’s really hard.  So, we have to lead them there.

Out faith is believing in what we yet cannot see.  Our future is secure with God, but we have to believe for it to be so. Our current days may be uncertain but our eternity has been insured for us!

Reference:  Romans 10:17 (New Living Translation)