Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2204: Generators

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“Each time he said, “My grace is all you need. My power works best in weakness.” So now I am glad to boast about my weaknesses, so that the power of Christ can work through me”

Generators are always welcome.  Revenue generators!  Idea generators!  Deal generators!  Talent generators!  We love generators and we’d be fortunate to be spoiled with so many that we wouldn’t know what to do with them.  However, if we took our employee rosters and put a mark next to each person we would say are generators, how many would there be?  Would the percentage be high enough to say that our business will continue to grow?  If not, then we should be on the lookout for more.  There is another type of generator and those are the pieces of machinery that create electricity when the power goes out.  We might not even know they are there, but when the power is gone, they go to work and keep us out of the dark.  Well, maybe that holds up for the definition of certain people in our business as well.  These are the people that when it seems like the power has run out, they bring from the dark, a spark and get us going again.  Yes, these are also important and powerful generators for our organizations.

At my church, Cornerstone in SF, Pastor Terry just finished an eleven week series on Growing Through Adversity (I highly recommend you check it out). To complete the messages he ended with Paul telling us where his strength was generated.  Like the metaphor of the generator, Paul tells us that Christ’s power for and within us is at it’s strongest when our own power and strength is depleted.  Yes, it is when we are weak that He can be His strongest for us. So, if it feels like the power is out today, then it is time to let God do the generating.

Reference: 2 Corinthians 12: 9 (New Living Translation)