Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2224: Breaking 2

“Your word is a lamp to guide my feet and a light for my path.”

This past weekend, Nike tried to manufacture a first.  They assembled the best of athletes, location, technology, weather, equipment, etc. and sent a group of runners out to break the two-hour mark to finishing a 26.2 mile Marathon Distance.  They missed it by 25 seconds, but what a feat it was compared to the world record which is about 3 minutes slower (because of all the aid and creation of the conditions, the 2:00:25 doesn’t stand as a world record). I watched online with fascination and as a runner I tried to think what I could learn from all of this.  The most interesting part to me was that the runners had a car in front of them that beamed onto the ground a path of light in front of them and that path had a pace calculation so that they could know where they were time-wise at all times.  Having that path in front of anyone of us, pacing our work and keeping us focused would be a great thing.  In our world this would be keeping goals, objectives, progress and results in front us and then singularly following them until we have finished what we set out to accomplish.

God gives us a personalized path for us. He tells us that His Word is the lamp for our feet to follow.  If we allow Him to carry the light for us and we focus and follow we might just be surprised at how we start to move along.

Reference: Psalm 119: 105 (New Living Translation)