Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2232: Checking Accounts

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“Before daybreak the next morning, Jesus got up and went out to an isolated place to pray.”

How many times a day do we check our social media accounts, our texts and our email inboxes?  I don’t need to tell you, it’s way too many.  And if we are doing it, so are our customers and consumers.  And then we wonder why we can’t get their attention or emails just go unopened.  It’s gotten so bad that open rates are expected to be low, which just leads many to send more emails.  Checking our accounts only cause us to add on more distractions because with each message or advertisement we have to make a decision (keep, delete, forward, reply?) and each of those decisions take time and some mental energy.  Maybe we would be better to set aside specific times each day to check and all the rest of the time we pay attention to other things that matter more.

It seems from what we know of Jesus, He had a favorite time for checking with His Father.  He would use early morning for His dedicated time.  Was it because that was when He would be less distracted from others, or because it was the time that His mind was most alert and energy level the highest?  We don’t know, but we can be assured that He was finding and using His best time to check in.  Can we not today do a little checking on how we are using our best and most focused time and then dedicate it to Him?

Reference: Mark 1:35 (New Living Translation)