Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2235: Sincerely,

“Anyone who wants to come to Him must believe that God exists and that He rewards those who sincerely seek Him.”

There was a time when we ended our letters, even our business letters, with “Sincerely”.  Some still do, but it’s not a word of our current generation.  Think about it.  When was the last time you saw an email that ended with this sign-off?  It might be that sincerity takes more courage today than in the past.  When we state that we have sincerity about a topic or towards a person we can come under scrutiny and challenge to defend just how sincere we really are.  Sincerity was one of Benjamin Franklin’s “13 Virtues” that he wrote down somewhere around 1730, while he was in his late 20’s. At that time, a young adult such as Franklin considered sincerity as a life virtue.  Today, we struggle for what it even means.  Franklin wrote, “Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly.”  A little more sincerity would do us good right about now.

Was there anyone more sincere in their life than Jesus?  We can model sincerity by sincerely following His life example.  There many around us today who are starving for someone to be sincere with them.  Let’s use today to show them what it truly means.

Sincerely,

Reference:  Hebrews 11:6 (New Living Translation)