Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2241: The Danger Of Falling

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“Now all glory to God, who is able to keep you from falling away and will bring you with great joy into his glorious presence without a single fault.”

As we age, one of the most critical situations that we must avoid is that of falling.  The older we get, from childhood on, the more dangerous a fall can be.  Lots of research has been done on falling and how to protect ourselves once we fall. We can think of falls as having three stages: initiation, descent and impact,” wrote Stephen Robinovitch, a professor at Simon Fraser University.  It’s good to know the three stages, but nothing is safer than not falling to begin with.  And so it is in our business life.  Falls can be defined in many ways…a fall from favor, a falling out with the boss, falling from our position, falling market share, profits or revenue.  It doesn’t matter what it is, we don’t want to fall if we can help it so it’s all about making sure, like we have to with our bodies; being strong in the core, keeping our balance, holding on when we have the opportunity for support, and watching where we are going.

In our faith journey, we don’t want to fall away from Him.  He won’t let us fall from our failings as He will always pick us up whenever we do, but we must be steadfast in that we don’t fall away from the grace and love that He extends to us.  In order to not fall away, we must continue to lean closer and closer so that all of us is dependent first and foremost on Him.

Reference: Jude 1:24 (New Living Translation)