Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2258: Timing

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“A loud and cheerful greeting early in the morning will be taken as a curse!”

Wow, there is a lot of news, noise and consternation over the timing of meetings and conversations! Seems we can’t turn on or open the news that the “when” is just as dominating of a problem as the “what”.  Consider that the timing of all things we do is more critical than we might give it credit. A well-spoken word, but given at the wrong time can turn sour.  Or a late response can be devastating. Who in your organization is watching over, and even teaching others, on how to ensure that the timing is right?

I recently missed two important emails. They wouldn’t normally be a big deal, but embedded in the body of the first one was informing me of a tragedy that happened in someone’s life.  By my not responding, I have risked looking insensitive, uncaring or worse yet, self-centered. I hope to rectify it today with an apologetic phone call, but I am reminded by this that as we strive to walk as a follower of Jesus, that our timing in the treatment of others puts not only our own reputations at risk, but also makes vulnerable our witness and testimony for Him.

Reference: Proverbs 27:14 (New Living Translation)