Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2265: No Pokey In Poke

“Though I am the least deserving of all God’s people, he graciously gave me the privilege of telling the Gentiles about the endless treasures available to them in Christ.”

I can’t remember any food that I never heard of one day, being next day, the hottest food to eat.  But, that is what is happening to Poke.  Easy to make at home, even easier to make at a restaurant, Poke has become the rage. How did something so simple come to be what we all want and are willing to pay for well-beyond what it would cost to make at home?  Well, somethings can’t be explained…yet. There will be stories written and folklore told about how the Hawaiian food found itself into every urban area in the country.  But, until then, let’s consider that the simplicity and ease of explaining and accessing the food itself puts the consumer at ease (other than they don’t know how to pronounce the word – it’s po-kay).  What comes to mind when we think of going to a Sushi restaurant?  Maybe some fear of not knowing what to order?  Some weirdness about which fish should be eaten with other fish, or not?  Or just the fact that we don’t know any of those fish.  Whatever it is, the same people who don’t consider themselves sushi eaters are eating Poke and loving it.

We might wonder what kind of witness we are to be for God in our work and lives?  How about we replicate Poke, by being accessible, simple in who we are, easy to understand, and comfortable to be around?  It might be that someone we know wants to know more about who we follow, but it just seems there hasn’t been a comfortable way to ask about Jesus…yet.

Reference: Ephesians 3:8 (New Living Translation)