Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2268: Failure Rate

“If a man has a hundred sheep and one of them wanders away, what will he do? Won’t he leave the ninety-nine others on the hills and go out to search for the one that is lost?

What is the accepted failure rate in your business?  Is it 10%?  Well, that would mean that you would fail only 1 of 10 times.  But that is 100,000 failures for 1,000,000 attempts and 1,000,000 failures for 10,000,000 tries. Consider your interactions with your customers.  Can you afford to have hundreds or thousands of people who are upset and telling others about the poor service or experience from the company?  The numbers we choose for success or failure matter and can’t be masked in percentages that might make us feel good…at the time.

Isn’t it a great encouragement and feeling of security that God considers 100% of us His now and His forever?  We are not a rounding error or a percentage to Him.  He loves us so much that we get His all each and every day.  If that’s not enough to keep us going today, I don’t know what is!

Reference:  Mathew 18:12 (New Living Translation)