Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2285: Hyperlanes

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“Don’t copy the behavior and customs of this world, but let God transform you into a new person by changing the way you think. Then you will learn to know God’s will for you, which is good and pleasing and perfect.”

There is already talk about what we will call the dedicated lanes on highways that are reserved solely for self-driving cars.  Those in the know are thinking that these lanes become even more effective than high-speed bullet trains because once in the lane the car can safely travel at 100mph, or whatever the maximum speed that is allowed.  I for one am ready for this.  We use “Hyperlanes” already; we call them now “express lanes” or “lines” and we can find them just about anywhere we need to line up.  Grocery stores adopted those years ago.  Gas stations became essentially express lanes with the advent of self-pumping, as did banks with ATMs versus going inside to see a teller. And of course, there is TSA Pre that was even one-upped by Clear Lanes.  So, we are used to this change, but still it scares many who fear the technology or just fear the change itself.  But, once we “get it” we don’t turn back and that is what we all can stand on and create for within our businesses.

Paul tells us to not get caught up in the copying of the world’s behaviors and customs, but boldly step away and be transformed by Christ.  Like merging into the HyperLane with our self-driving car, the same can be said by giving control of our lives over to Christ and letting Him move us into a new and different way of living.  The assurances that He gives us are clear, if we follow Him we come to understand what is pleasing and perfect.  Today would be a great day to begin practicing taking our hands off the steering wheel and letting Him move us into His lane!

Reference: Romans 12:2 (New Living Translation)