Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2313: Identity Loss

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“Once you had no identity as a people; now you are God’s people. Once you received no mercy; now you have received God’s mercy.”

Here we go again.  Uber had a data breach and exposed 57 million people’s personal data.  It’s another in the string of what has become a crazy pattern.  USA Today released these data breach amounts:

  • Yahoo: 1 billion (Dec. 2016)
  • Equifax: 143 million (Sept. 2017)
  • Target: 110 million (Nov. 2013)
  • LinkedIn: 100 million (May 2016)
  • Home Depot: 53 million, (Sept. 2014)
  • U.S. Office of Personnel Management: 21.5 million (July 2015)

And then we wonder why our customers don’t trust us with their data. Our personal identity data is too important to let others be risky with it.  If we want to differentiate our businesses, we can start with making a commitment to making data security job one and insuring no identity loss.

There are many other ways that we can feel identity loss and the workplace is fraught with areas of risk. We can easily demean another with how we provide feedback, or with the tone we speak or write, or with what we share about someone to someone else.  Work, sadly, is about constantly proving our performance and with that we are also reproving who we are what we can do.  Think today about how much of our day will be about building up someone’s identity and self-esteem versus maybe, without even knowing, causing them to feel like a part of their identity has been lost.  Remember, our identity resides with Christ and we should model to others the same uplifting, encouragement, grace and mercy we receive from our Lord.

Reference: 1 Peter 2:10 (New Living Translation)