Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K373: “I Love A Parade…”

“If you obey me, there will always be a descendant of David sitting on the throne here in Jerusalem. The king will ride through the palace gates in chariots and on horses, with his parade of attendants and subjects.”

If you were home on Thanksgiving morning, you might have had the TV on in the background and if you did, apparently you (like our family too) were watching the Macy’s Thanksgiving Day Parade. The NBC telecast had a record audience of 28.5 million viewers (that’s up 6% over 2022) making it the #1 viewed broadcast and cable  entertainment program in 2023.  Wow! I have a theory.  We are so tired of bad news, controversy, fighting, arguing, etc. that something non-controversial and wholesome like a parade produced for families and kids, just felt good. What does this tell us? Well, maybe when we approach our customers and consumers we should do so leading with the positive and the uplifting aspects of our products and services. It seems like everyone loves a parade, so what parade are we throwing?

What a parade we are in for when we one day get to see Jesus.  Until then, Jesus told us that He had come to give us an abundant life and one that is filled with joy.  When we embrace all that we are given then we can become those who spread and share not just the good news of Christ, but the great news for what is in store for us.

Reference: Jeremiah 22:4 (New Living Translation)